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Nominated in "20 Most Innovative Companies to Watch" for pioneering digital identity solutions.
Best domainscited by AI, andclicked by people.
AI search · The data
“Best” Is the #1 Word AI Adds to Its Searches
Your promptWhich Samsung Galaxy should I get?
AI hidden searchbestsamsung galaxy 2026
24.3%
of ChatGPT's hidden searches for advice questions add “best”, a word the user never typed.
Peec, 5M fan-out queries, April 2026
More citations
“Best” is the #1 word AI adds to its searches, and “best” lists are what it cites most (Best for GEO).
More clicks
Ads showing a .Best domain won 20% more clicks than identical .com ads (GlobeRunner study).
Organic visibility
Level with .com in Google, with a name that wins the click Google learns from.
Global reach
An ICANN-delegated gTLD, recognised worldwide and distributed by 300+ registrars.
.Best is more than a domain. It's your best move.
Explore premium domainsTrusted by the best
01 — Why it works
The interesting part isthe entire funnel.
Not unrelated benefits, but two possible chain reactions — one in search engines, one in AI answer engines — each link depending on the one before it holding.
In SEO
Search engines
- 1Attention
- 2Higher CTR
- 3More organic traffic
- 4Better paid-media efficiency
- 5Better-qualified visitors
- 6Longer engagement
- 7Better memory
- 8More returning/direct visitors
- 9Higher confidence
- 10More conversions
In GEO
AI answer engines
- 1A question to an AI
- 2A hidden search for “best”
- 3A name that matches it
- 4A page shaped like the answer
- 5Cited as a source
- 6Named in the answer
- 7Mentions that carry “best”
- 8Clicks from the citation
02 — Registry
The registry ofexcellence.
domains.best is the Registry Operator of the .Best Top-Level Domain — an ICANN-delegated gTLD designed for those who represent the best in their field.
.Best domains are built for brands, businesses, trademark owners, creators, and social media users who want a digital identity that stands out.
As a new digital asset class, .Best domains offer innovative organizations worldwide a premium namespace to showcase their excellence and build lasting credibility.
ICANN
Delegated gTLD
120+
Countries
Premium
Top-Level Domain
+20%
More ad clicks vs .com
03 — Trust & Innovation
Built forexcellence.
As an ICANN-delegated registry operator, we maintain the highest standards of security, reliability, and compliance for the .Best namespace.
Global Infrastructure
Enterprise-grade DNS infrastructure with worldwide anycast network for maximum reliability.
ICANN Compliance
Fully compliant with ICANN policies and regulations as an accredited gTLD registry operator.
Trusted DNS
Advanced security features including DNSSEC, registry lock, and abuse prevention systems.
04 — Best for GEO
AI looks forthe best answer.
Users ask for the best, models search for the best, and the content that gets cited is organized around the best. A .Best name carries the word answer engines look for.
54%
“Best X” listicles appear in 54% of the top-cited LinkedIn content, the #1 format.
9.5M AI citations across ChatGPT 5, Google AI Mode, AI Overviews, Gemini, Copilot and Claude
43.8%
“Best X” lists are 43.8% of all cited pages, the single largest type.
Page types cited by ChatGPT
24.3%
“Best” is the #1 injected word, in 24.3% of fan-outs for advice questions.
Words ChatGPT adds to its hidden searches
05 — Featured product
Cinematic websites.Transform static sites into interactive short-video experiences. web.Best is the no-code, no-design platform that transforms how businesses present themselves online.
With Google indexing of short videos and enterprise-grade infrastructure — your content gets the visibility it deserves.
Cinematic Experiences
Transform static sites into interactive short-video experiences that captivate visitors.
Shoppable Videos
Turn your videos into sales channels with integrated product links and checkout.
Google Indexing
Get your short videos indexed by Google for maximum discoverability.
No-Code Platform
Build stunning video websites without writing a single line of code.
Free Hosting & CDN
Enterprise-grade hosting and global CDN included at no extra cost.
Custom Domain
Professional branded experience with your own domain name.
06 — Registry services
Registry tools.
Access essential registry services, lookup tools, and policy documentation for the .Best domain namespace.
WHOIS / RDAP Lookup
Query domain registration data and availability using our WHOIS and RDAP services.
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Registry Policies
Access our comprehensive registry policies, terms of service, and domain agreements.
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Report Abuse
Report domain abuse, trademark violations, or other policy infractions.
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